Ideaphora Insights

Students Rely on Textual Support When Learning with Videos

Campus Technology reports that a study conducted by the Oregon State University Ecampus Unit found that a majority of students use video captioning and transcripts to support their learning. The study showed that students with a diverse range of abilities can benefit from tools that aid focus, comprehension and retention when viewing videos.

Video Learning Map Example.pngHigher education institutions, as well as K-12 schools are increasingly using digital video content to enrich the learning experience. The researchers at Oregon State found that across 15 public and private universities 100 percent of students reported they had at least one course – either face-to-face or online – that used video content. Kaltura surveyed 1,200 higher education professionals and students around the globe and found similar findings on the growing popularity and presence of video in and out of the classroom. At the K-12 level, Project Tomorrow’s research reveals that videos are widely used by teachers, increasing their use year-over-year, and was the number one choice for digital content. Videos are used in online, blended and flipped learning models.

However, educator Mary Chase, Ph.D., has demonstrated in her blog post on dual coding theory that students learn best when visuals are combined with text. She explains that when imagery and language are interconnected, the information is dual coded in the brain, boosting understanding and recall.

Ideaphora enables students from kindergarten through college to make connections among keywords, or concepts, derived from digital videos in visual maps. This visual/verbal relationship helps students better assimilate information from video content than they could through imagery alone.

Ideaphora’s semantic analysis technology uses closed captioning and video transcripts to present relevant, meaningful concepts to students as they watch a video. Students can easily drag-and-drop these concepts into the concept mapping area that’s right alongside the video, minimizing distractions to the thinking and learning process and deeply engaging students with the curriculum content. Concept mapping with digital video content supports students in building knowledge and in developing digital literacy and critical thinking skills.

Ideaphora is available for individual and group use in classrooms and at home. In addition, Ideaphora has partnered with Gooru to develop an offering specially for higher education instutions to enable students to easily take notes from digital course materials, including videos, and improve their engagement and success in online coursework. The offering will launch in 2017.

Try Ideaphora now for yourself, or sign up for our Classroom Pilot program to share with a group of students.

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Topics: concept map, concept mapping, research, digital literacy skills, higher education

Posted by Mark Oronzio

CEO and Co-Founder of Ideaphora. Mark works to help companies and schools more effectively use the growing array of online content, coupled with concept mapping, in order to to accelerate student learning.

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